As the newest addition to the .ORG family of domains, the Giving-Domain further empowers mission-driven organizations to engage with their communities and advance positive change in the world.

The Giving-Domain TLD allows interested parties to clearly and immediately signal to audiences that the website belongs to a mission-driven organization working to change the world. These customers can include, but are not limited to:

Corporations with a commitment to CSR

For-profit companies whose primary purpose is to drive revenue, but want to highlight the work they do in their community

Non-profit organizations of all sizes

Organizations with a mission to drive a direct impact on society rather than generating profit. These could include but are not limited to political organizations, schools, business associations, churches, and social clubs.

Established and New Social Enterprises:

Businesses with specific social objectives that serve their primary purpose

The Giving-Domain can be used as a non-profit or mission-driven organization’ s online home to clearly communicate their specific purpose.

Websites for Specific Initiatives and Campaign

Corporations and non-profit organizations can secure a Giving-Domain for campaign-specific websites, fundraising initiatives, advocacy efforts, or volunteermanagement.

In our increasingly digital world, registering a domain name can be competitive.

If an organization’s desired name is already taken on some of the larger top level domains, like . ORG, the newly expanded .ORG family of domains, including the Giving-Domain, offers non-profit organizations and companies more options to secure their top-choice domain name.

Defensive Registration

Non-profit and for-profit organizations looking to defend their trademark and brand name can secure domain names across the . ORG family of domains —including the Giving-Domain— to prevent other entities from registering a similar-sounding website in the future.

A Giving-Domain is a new TLD for mission-driven organizations across the globe that want to clearly signal their organization’s commitment to making a difference in the world. The Giving-Domain is a good fit for both non-profits and corporations with a commitment to CSR work that want to highlight how they are giving back. As part of the .ORG family of domains, the Giving-Domain further empowers mission-driven organizations to engage with their communities and advance positive change. The Giving-Domain can also provide a great option for all organizations that are looking to showcase specific fundraising efforts.

Hans-Peter Oswald

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